“Long live coastal cowgirls!” Is what Morgan Wallen should have said. Because this trend isn’t going anywhere anytime soon.
The coastal cowgirl aesthetic effortlessly blends the timeless appeal of Western fashion with the elegant style of coastal living (think Meredith Blake from The Parent Trap gone Texas ranger). So, whether you’re the windows down on a dirt road type, or a hydrangea loving Nantucket girlie, get ready to ride the wave into summer 2023 and beyond!
The Essentials: Cowboy Boots
No coastal cowgirl wardrobe is complete without, at least one, pair of cowboy boots. These iconic footwear options not only exude Western charm but also add a rugged edge to any feminine outfit. Opt for a classic brown or black leather pair for a timeless look, or go bold with vibrant hues like turquoise or red for a modern twist. My favorite brands are Tecovas and Free Bird Stores but your local Boot Barn will do the trick.
Denim Dreams:
You guessed it, denim is the backbone of the coastal cowgirl trend. From denim jackets to distressed shorts, denim is the ultimate fabric to channel your inner cowgirl. Embrace the socially accepted Canadian tuxedo with a full denim jumpsuit or keep it simple with a denim jacket layered over a light summer dress. Opt for lighter washes to reflect the coastal vibes or go for classic indigo shades for a more traditional Western look. The options are endless!




Mermaidcore x western flair:
The coastal cowgirl never leaves home without being accessorized, head to toe. Incorporate coastal elements into your look with gold jewelry, western chain belts and pearl accessories. We’re going slightly mermaid-core here by layering coastal elements like seashells, starfish and chained embellishments. Throw on your favorite gold or silver jewelry for a base, and have fun with it! Add a touch of pearl or turquoise to your stack and cinch your waist with a statement western belt or drape a metal chain over your hips to complete your coastal cowgirl ensemble. These accessories will effortlessly elevate your style and bring a touch of coastal charm to your look.





Stay Cool, Cowgirl:
When it comes to dresses, coastal cowgirls opt for lightweight and breathable fabrics that capture the carefree spirit of beachside living. Crochet, lace and linen materials are perfect for achieving that effortless coastal chic vibe! These breezy options will keep you comfortable and stylish as you soak up the sun. Pair your lightweight dresses with cowboy boots, strappy sandals or any of the accessories listed above for a perfect balance of Western flair and coastal charm.





Top it Off:
The coastal cowgirl knows how to shield herself from the sun while maintaining her cool style. Enter the trucker hat, a must-have accessory for this trend – especially during the humid summer months. Don’t get me wrong, I love a good cowboy hat, but these mesh-backed caps are not only practical for day-to-day wear but also give off a laid-back, effortless cool girl vibe. Look for hats adorned with large text, embroidered details, or vintage logos (bonus points if the text includes “cowboy” or a brand of beer!). Wear them with a flowy maxi dress or a tucked-in graphic tee and denim shorts for a casual yet fashionable look.





Ready to style? Shop the edit!
With the right mix of coastal vibes and Western embellishments, you’ll be on your way to rocking the coastal cowgirl aesthetic all summer long. Remember to embrace your own personal flair while exploring this trend, and don’t be afraid to experiment with colors, patterns and accessories. So, saddle up, shop the edit and get ready to ride the coastal cowgirl wave this season.





